| Your Best Investment For 2008! |
| For the cost of one fractional ad your sales team will learn over 75 sales techniques that really work. |
Do the math! Most attendees close 5% to 10% more sales as a result of Camp Niche. That's a return of $50,000 to $100,000 or more in revenue a year depending on your publication. |
75 Sales techniques, tidbits and tips you will learn
from attending the Camp Niche:
- Learn to sell all the sponsorship opportunities for e-newsletters.
- Strategies for marketing consultant selling.
- How to develop research material for your larger, more sophisticated prospects.
- Learn how to create an Internet ROI calculator for your clients.
- How to get free cocktails at Camp Niche!
- Relate your magazine’s audience demographics, editorial package, and circulation story to each individual prospect. Relate each presentation to exactly what the prospect is most interested in.
- How to send out cats in the mail and still remain friends with the SPCA.
- Develop an integrated marketing plan for your clients, so you get ALL of their budget.
- How to be a chameleon on every call.
- Learn how to guide your Publisher to Internet bliss in 25 minutes or less.
- How to trick the prospect that hides behind caller ID.
- 8 reasons you can give advertisers for running a schedule and not one-timers.
- Learn how to sell your web site when you have little or no web traffic.
- Sell sponsorships for e-newsletter and events.
- Developing an incredible monthly communication mix that really works!
- How to become the high-tech salesperson.
- Learn how to read your web traffic reports so that you can create a compelling sales pitch.
- The circulation story that sells for you.
- What the most read part of an e-mail is.
- The key to it all—probing questions.
- How to get your prospect to do 70% of the talking.
- Exposing the secret behind your prospect’s objection.
- How to overcome the 10 most common objections.
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- How to painlessly get a hold of your competition’s media kit.
- How to create a great integrated proposal that really pays off!
- Send a follow-up e-mail, damn it.
- How to become a complete publishing person.
- Learn how to sell “top down.”
- Learn what the media buyer’s #1 sales contact preference is today.
- Discover the hidden decision maker.
- Listening for Sales People 101 (first step, stop talking).
- Leading questions that make your close easy.
- What to write at the end of each e-mail.
- 12 time-management tips that work.
- How to manage client expectations when it comes to web advertising.
- 10 keys to efficient prospecting.
- How to make best friends with the “gate keeper.”
- Everything you ever wanted to know about circulation audits but were afraid to ask.
- Develop creative inexpensive promotion pieces that generate huge sales.
- Meet “Lenny the Weasel.”
- Get some dirt about Bill Gates.
- Learn the keys to developing an effective media kit.
- Develop your most important promotion piece, the 4 page “tell all.”
- Why market research is important and how to create great research for free.
- How to remain persistent no matter what they say on the first call.
- Voice lessons #201 for your telemarketing calls.
- How to win the CPM (cost per thousand) Game.
- 4 things to say when they say, “We have no money.”
- Opening lines that get you in the door.
- How to get a prospect emotionally involved in a sales call.
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- Learn how to sell a “rate protection” year-long contract.
- Learn how to write compelling ad copy for your client’s interactive ads.
- Effective pauses that sell.
- What to say when they say no!
- Checklist of what to accomplish from that initial call.
- How to make the perfect S’more!
- Don’t put people on the comp list...it doesn’t help sell. Try this secret instead.
- Broadcast e-mail strategies that work.
- Learn how to talk the talk and walk the walk with “Web Sales for Dummies.”
- 15 keys to e-mails that get results.
- The secret behind getting powerful and effective advertiser testimonials.
- E-mail subject lines that get results.
- How to best organize and manage your ad sales staff.
- The best time to send an e-mail.
- Why creating a UVS (Unique Value Statement) is the key to your sale staff’s success.
- Sample letters and e-mails that work.
- Learn why the Internet is its own worst enemy.
- Why you don’t initially want to send everything with your media kit.
- 5 reasons why integrated selling works.
- 8 things you should know in advance before you make a face-to-face call.
- Opportunity to develop a new sales presentation incorporating research and your UVS.
- How to become best friends with Google.
- Web optimization 101.
- Learn the future of banner ads.
- Take home a comprehensive binder with all the Jamboree information available for review at any time.
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