| "Camp Niche was easily the best seminar I have ever attended. I can't believe how much I learned in just two days. It will take weeks to fully process all of the new-found knowledge but I'm already making excellent progress. The second day with the UVS creation and role playing/sales call exercises was especially helpful to me. I realize now that I have really been more of an ad insertion order taker than a salesman. What kind of results will I achieve with an aggressive sales program? Can't wait to find out. " |
Dan Jacobson
Southland Blues
Long Beach, CA
|
| "What a class! Carl is great -- he nailed everything you'd expect and so much more. I feel armed now to overcome many hurdles that have tripped me up in the past. I'd recommend this class to everyone -- except my competition." |
Marcy Dausch
Utility Contractor
Arlington, VA
|
| "This was the best money I have ever spent on education... and that's coming from a Harvard grad!" |
Eileen Rivera Ley
Voice of the Diabetic
Baltimore, MD
|
| "This is, undoubtedly, the best advertising sales seminar I have attended in the 20 years I have been in this business. I highly recommend investing the time and money in Carl's seminar. It will confirm many efforts you are already undertaking and you will pick up many new ideas. It is great spending a day with people in the same business." |
Judith Van Dyne
Architecture Minnesota
Minneapolis, MN
|
| "I had a great time at your seminar and really learned a lot. I think my co-workers are getting sick of hearing me talk about it. I have made a request that all of our ad sales reps attend your seminar next year." |
Matt Bertholf
Applied Spectroscopy
Lawrence, KS
|
| "I can't say enough good things about Camp Niche! A nice mix of "Ad 101" basics with new and innovative tips and ideas to increase sales, presented in a relaxed, comfortable environment conducive to learning. Carl, Nancy, and Ryan are all great, willing and eager to share their knowledge and expertise. The camp provided great networking opportunities to exchange ideas with fellow sales colleagues." |
Don Cecil
Presbyterians Today
Louisville, KY
|
| "Camp Niche was great! After selling print for six years it was great to come and get energized about selling print and also focus on digital - I really got a lot of good information about re-vamping our online." |
Laura Camic
Small Market Meetings
Lexington, KY
|
| "The fact that all the presenters sold advertising in the magazine field was a huge factor in the validity of the seminar and made it easy for me to identify with their topics and information." |
John Stefancik
Chesapeake Bay Magazine
Annapolis, MD
|
| "The seminar was great. I'll tell you...you are quite a piece of work. The creativity is flowing, the phones are tired of me and now that my e-mail is back up and running my fingers are sore. I'd be happy to send anyone your way." |
Jenifer Harrington
Baltimore Business Journal
Baltimore, MD
|
| "Thank you for an outstanding seminar. It was as entertaining as it was educational. I'm already putting some of your ideas to work for me and I expect to be filthy rich in no time." |
Tamas Houlihan
The Badger Common 'Tater
Antigo, WI
|
| "I thought the entire seminar was brilliant. Carl is the ultimate chameleon and taught us how to shoot back from every angle. It’s like I’m not intimidated by the emperor any more cause he has no clothes!
Everything was covered and I can’t wait to get to work." |
Jamie Cosnowsky
Jazz Improv
New York, NY
|
| "Carl brought not only information, but inspiration. I laughed my butt off. More importantly, I re-learned all the things that brought me success in the first place. I was inspired to be a better salesman. The group activity prompted me to evaluate myself." |
Brett O’Kelley
Machinery Lubrication
Tulsa, OK
|
| "I still have my training kit from way back when you taught me everything I know about magazine sales. You probably don’t
remember...it must have been the mid-80’s when I attended your
seminar in California. I’m now in the role of Divisional Publisher
where I oversee four publishing units representing more than a dozen
publications as well as several trade and consumer shows..it’s
been a fun ride. I still remember your program as one of the best,
and I’m sure it’s gotten better." |
Hugh McAloon
Krause Publications
Iola, WI
|
| "Love your sense of humor! Love your creativity and ability to think out of the box. I am an ‘out of the box’ thinker and it’s hard to find someone who is too.
Very much enjoyed the group activity. Very helpful because they can see things you can’t. All of the material is helpful as a resource and as a reminder of what we should be doing when things stop working.
Loved it! I learned so much! Specifically the Unique Value Statement. The elements of an effective sales pitch and learning about the value of research." |
Amy Orlando
Food Service Equipment & Supplies
Oak Brook, IL
|
| "Teaching styles were fresh, inventive and kept the group continually involved. Would recommend the seminar to all levels of sales experience." |
Barbara Crockett
The New England Standard
Boston, MA
|
| "Great Seminar! A must for any level of sales!" |
Shawn McCoy
Cutting Horse Chatter
Ft. Worth, TX
|
| "Carl is very entertaining. His examples and handout materials are going to be very helpful in increasing my sales revenue. The role-playing was very life-like and extremely beneficial.
Thank you for putting your hear and soul into your seminar!" |
Sherry Monday
Beckett Anime
Dallas, TX
|
| "This was the best sales training that I've been to." |
Chris Kent
D Home & Garden Magazine
Dallas, TX
|
| "Great Seminar and today I'm back using everything I learned to CDA's Advantage (and mine!) I'm making 1.5 million this year, thanks to you!" |
Sue Adams
California Dental Association
Sacramento, CA
|
| "I took a lot of good nuggets away with me and have implemented them in my day-to-day selling." |
Chris Rohland
Las Vegas Weekly
Henderson, NV
|
| "P.S. I'm going to recommend that more of our sales force participate in your seminars. Excluding the role-playing exercise, I had a great time! P.P.S. Kidding about the role play…I did learn a lot from that torture." |
Leigh Anne
RPM
Anniston, AL
|
| "I just wanted to give you a big thanks for all you've taught me. I had a day of 5 meetings today! I feel like I am twice as good at selling this week than I was before your seminar. I loved your style--it was very entertaining AND educational (I'm sure a difficult task)!! I appreciate you sharing your secrets to success and wit. I hope to join you as a successful salesperson very soon." |
Beth Robertson
D Magazine
Dallas, TX
|
| "I wanted to thank you for a great seminar. I have been to many of these over the last 15 years, and yours, by far, exceeds all of them. You were very humorous, kept my attention, and made Camp Niche a lot of fun." |
Leighan Lunsford
50 Plus Lifestyles
Stuart, FL
|
| "I have utilized several of the areas you covered in the seminar and it has already improved my sell abilities. The consulting and the probing questions are now part of my technique. I am a softer sell and like to make a customer a client for life...I have found that aggressiveness does not necessarily mean in your face and that is where I am now feeling more comfortable in my approach." |
Fiona Rowlands
Museums & More
Sparta, MI
|
| "I was reading over your articles that you included in the notebooks we received and have gotten some great ideas to get people to advertise. Thanks again for offering this type of training. It is well worth the money!" |
Susan Miller
Home Business Connection
Lincoln, NE
|
| "I feel Carl did an excellent job with his seminar. Carl covers a lot of useful and vital information that can be adapted and utilized by any type of publication. Carl makes you “think outside the box” keeping things upbeat, positive, energetic, and motivational." |
Danielle Thorpe
the Green Sheet Inc.
Rohnert Park, CA
|
| "I feel more confident with asking the client questions now!" |
Gina Bennicasa
Kidney International
New York, NY
|
| "Here are three important things I picked up from your seminar: 1. Be a marketing consultant. I'm not faking it when I tell advertisers that I really want to help them sell their product. 2. Developing relationships take time. I am no longer disappointed when I don't close a deal on the first call. I intend to keep calling people on a regular basis. Now I know that tenacity means that I'll just keep calling back. 3. Be organized." |
Jay Koch
The Horsemen's Voice
Los Lunas, NM
|
| "I wanted to thank you for your seminar yesterday. It was terrific. Jeff, Terry and I all walked away with a great deal. We will be better marketing consultants as a result." |
Mark Shira
Radio Resource Magazine
Englewood, CO
|
| "I am constantly going through my seminar notes and working on implementing the ideas I learned there." |
James Jiskra
Vintage Guitar Magazine
Bismark, ND
|
| "I've been selling advertising for 10 years since I started the golf magazines and your seminar was by far the best thing I've ever done to improve my skills. I expected to get a lot out of it and I did." |
Rob Lyon
LA Golf Magazine
Newport Beach, CA
|
| "The UVS is such an important part of a sales pitch and before this seminar, I had never developed one! I am very new to ad sales and have sooo much more to work with than I had two days ago!
Thanks Carl for being so informative and creating a comfortable environment in which to learn.
" |
Lisa Henderson
Rotor Magazine
Alexandria, VA
|
| "I must say, your seminar was one of the most effective sales seminars I have ever attended." |
Kathie Votra
Our Sunday Visitor
Huntington, IN
|
| "The seminar was great! I got a lot of good ideas from what we learned with you and if we bring on some more associates I would definitely recommend the attend as well." |
Robert Kelley
House Matters
Pennsauken, NJ
|
| "Great class size! Thank you so much for avoiding the standard cheese. Your seminar is definitely a good check up from the neck up." |
Kevin Agren
Mac Design Magazine
Oldsmar, FL
|
| "This is the most I've learned in sales to date! Thanks so much!!!" |
Beth Robertson
D Magazine
Dallas, TX
|
| "I really enjoyed your seminar. It affirmed the skills I came with and gave me lots of new things to think about." |
Ashley Davis
Blue Ridge Outdoors
Charlottesville, VA
|
| "I just wanted to say it was a GREAT seminar. I really enjoyed your style and felt like I got a lot out of it." |
Wendy Chaney
Affordable Housing Finance
San Francisco, CA
|
| "I really enjoyed the seminar. It was very informative and well executed. I learned a lot of new techniques and look forward to passing them along to the rest of the sales staff." |
Sharon Walsh
Beardsley Publishing
Natick, MA
|
| "Thank you so much for the fanstastic sales seminar. I learned some really powerful new tools taht have already been working for me! I got back to the office with renewed confidence and a game plan that's already selling me new business and upgrading existing clients. I'm sure you'll be seeing my co-workers in the future." |
Mara Hitner
Music Connection
Ventura, CA
|
| "Overall the best sales seminar I've ever been to." |
Matt Gronlund
Perfumer & Flavorist
Carol Stream, IL
|
| "I liked the initimate atmosphere of the seminar. Carl holds your attention and is very personable. He speaks genuinely with personal examples, that helps a lot!" |
Jen Oliver
PTO Today
Wrentham, MA
|
| "Very well organized. The binder with materials made it easier to listen and not constantly take notes." |
John Rosenthal
Tack 'N Togs
Boulder, CO
|
| "Bottom line, I learned how to be a more effective salesman because of your seminar." |
John McNamara
Wastewater Products
Dallas, TX
|
| "I still use your book with all my notes and different ideas you gave me. It's become my new 'Sales Bible.'" |
Jorge Posada
The Washington Diplomat
Wheaton, MD
|
| "Just a little 'thank you' for a really great seminar. I really enjoyed it then, but I'm just realizing today as it soaks into my brain, just how much useful information I got from the class. I'm super-charged today and ready to sell!" |
Carol Mata
Teaching K-8
Lake Elsinor, CA
|
| "Very well organized! I will recommend this to my sales reps. It's a must class for everyone involved in selling advertising. Great note book with plenty of great ideas. Get your pen ready to write down additional notes." |
Dave Gordon
Construction Equipment Distribution
Oak Brook, IL
|
| "Just a quick note to thank you for your seminar. The feedback from the troops was very good. They all thought it was the most beneficial training they have had, and all walked away with a few good techniques that will help them be more productive. Our management team is very pleased we worked together. If you need references for other clients, feel free to use this happy customer." |
Gary Sisco
AAA Publishing
Orlando, FL
|
| "You can be assured I am selling with a renewed sense of enthusiasm and spirit. I'm using the success you've achieved in ad sales as an inspiration." |
Tom Lasch
APICA
Chagrin Falls, OH
|
| "Thanks for your 'free karma day!' I just got off a plane yesterday from a convention that our company held and that karma must have been passed through to all of our attendees so our whole company thanks you! We held a mini sales meeting and many of your tips were passed on and very appreciated." |
Mary Ignolia
VM & SD Magazine
Arlington Hts., IL
|
| "Everything was enjoyable and well-suited to my needs. The presentation gave some new and some old sales techniques, but it all
came together in a presentation that moved well, yet informed me.
Everything exceeded my expectations. I feel more confident at what
I do, and at the end of the day, that is what matters." |
Adam Sandy
Amusement Business
Nashville, TN
|
| "Thanks for the follow-up e-mail. All of us at Insurance Journal loved the class. We all got a lot out of it and have spent time making
some changes as a result. I look forward to seeing you around. I’ll
be sure to refer you to others!" |
Mitch Dunford
Insurance Journal
San Diego, CA
|
| "It's great to see someone blazing through life in such a positive fashion. Your hard work and creative thinking has paid off. That was inspirational." |
Calvin Kalmon
Countryside
Withee, WI
|
| "This seminar has taught me a lot of new things, while also confirming many of the techniques that I believed in the past. I wanted
to learn more about closing and I feel that I did." |
Ryan Gonzalez
Chemical & Engineering News
Wayne, PA
|
| "This class validated my sales skills since I’m new to advertising, and gave me the confidence to attack my job with a new
attitude." |
Mary Lou Apple
California Construction
Monrovia, CA
|
| "Great class! I have only been in ad sales for six months! I now have wonderful tools to help me to achieve my goals!" |
Mary Tawil
NailPro Magazine
Van Nuys, CA
|
| "I really enjoyed the seminar. You really covered aspect of sales. I like all the literature in the binder - very useful." |
Alexandra Failla
Fire Apparatus Magazine
Tunbridge, VT
|
| "This seminar was definitely the medicine needed for our advertising department. This seminar gave me a new sense of motivation and encouragement
to be the most organized, productive, salesperson in my company and
to share this great wealth of knowledge from Carl Landau!" |
Regina A. Crisp
Black Meetings & Tourism
Winter, CA
|
| "Carl’s approach was fresh, useful, and entertaining. He has an excellent depth of knowledge of the publishing industry." |
Steve Smirnis
Saavy
Forth Worth, TX
|
| "Most seminars bore me by the afternoon, not yours. I could not wait to go back after breaks!. " |
Brian Astin
Showcase
Danville, VA
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