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Niche Media
P.O. Box 73345
Davis, CA 95617
Phone: (530) 759-0848
Fax: (530) 759-0489
Email: carl@campniche.com
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Carl Landau has taught over 3,000 people a creative approach to magazine advertising sales.
Now you’ll learn how to get ALL your advertisers’ money via print, digital ads and sponsorship, event sales, and learn how to package it all in a complete integrated marketing program. |
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| Display Ad Pages | Web Ads | E-Newsletters | Video | Webcasts | Podcasts | Custom Publishing | Complete Integrated Programs | Events |
Practical. There is no theory at Camp Niche. Every session is filled with a “how to” approach to everyday situations. Camp Director Carl started 5 successful niche magazines from scratch. He’s sold ads every day for 20 years. Nancy, Ryan, Garrett and Dan are in the trenches TODAY and giving you tactics that work!
Still small and fun. Camp Niche is a friendly, nurturing, but serious work environment. If it’s not fun, we don’t do it. With 3 or 4 sessions going on at once you will be in a session with only 25-30 “campers” max. This event will sell out. We want to be able to handle your individual needs and questions.
All experience levels. You’ll be able to pick and choose the sessions you want to attend. So, wether you’re a “cub” camper or a “grizzly veteran,” we’re ready for you!
All niche magazines. We’ve got extensive experience with both B-to-B and Consumer pubs. We’re really ready for you!
Everything is included. Your event fee includes admittance to all sessions, continental breakfast, lunch, refreshments, camp mixer party, and a complete course binder of material from all the sessions. And maybe a merit badge to show mom!
Small Breakout Sessions
Preparing for the Perfect Ad Sales Call
Like a good scout—preparation is the key! Learn how the pros prepare for each new prospect. You’ll learn how to research your prospects, so they will take your call. We’ll arm you with the intelligent probing questions that will draw out your prospects to make that BIG sale.
Selling More Ads with Research
You’ll learn what kind of research the big boys are looking for and determine what research information you need to develop for your particular market. We’ll teach you the world of reader research (both third party and in-house), circulation using an audit company or in-house options, and market research that really helps sell!
Ad Sales Management
How to build an “A” ad sales team. You’ll learn how to recruit, train, compensate, motivate, and evaluate your ad staff. We’ll give you the reporting methods to systemize this painful area of publishing.
The Call
It’s all about identifying your prospect’s hot button. We’ll examine the 10 common objections, and how to overcome them. You’ll also learn how to close a complete program!
Custom Media
Ka-ching!!! Customized media vehicles and events are where it’s at. We’ll offer many customized projects—single sponsors, multi-sponsor, editorial driven, research, and e-content. Plus, we’ll cover the specific techniques to selling event sponsorships. |
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Essential Skills to Sell Your Internet Program
You’ll learn the 4 food groups essential to getting big time sales from your internet program. Four areas of focus that will allow you to determine clients’ online needs, create online selling structures, construct your web pricing, and manage client ROI expectations.
Building a Multi-Media Sales Proposal
You’ll explore the many New Media possibilities and how you can educate your clients and help them determine the media program that makes the most sense: banners, video, text ads, e-mails, sponsorship possibilities, contests, surveys, floating ads and even how to write on-line copy.
Using Your Web Statistics to Sell Big Time
Data is king on the Internet. Selling this data to traditional print media buyers is a huge challenge. You’ll learn how to read, analyze, and dissect your website reports to create a compelling sales story even if you have low web traffic.
Selling Integrated Media
We’ll teach you the difference between print and on-line sales philosophies. Learn how to incorporate print with the various on-line products and sponsorships you have to offer. We’ll break all the products down—e-newsletters, banners, text ads, and a half dozen sponsorship ideas. Case studies and complete integrated proposal examples will also be included. |
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Created specifically for magazine ad sales people who want everything!
Camp Director Carl will address all campers with his 20 greatest tips and techniques:
• Persistence • Be a Marketing Consultant • Become a Complete Media Person • Become an Advertising Expert • Customize Your Presentation • Probing Questions • Hot Link Mania • Send Cats in the Mail • Organization—Try It, You’ll Like It! • Customer Relationship Management Software Tips • E-mail Strategy • E-mail Techniques • Enough With the E-mailing • Media Buyers—They’re Liars! • Why Most Ad Sales People Suck! • Ten Benefits to Advertise in Your Magazine • How to Handle the Competition • Sell Top Down • Stop Avoiding Me • The Big Picture Ad Sales Person |
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