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Niche Media
P.O. Box 73345
Davis, CA 95617
Phone: (530) 759-0848
Fax: (530) 759-0489
Email: carl@campniche.com
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Frequently Asked Questions - 10 Minutes with Carl
| 1. |
My magazine is really specific
in a really different kind of market than most magazines. Do you think I should attend your Jamboree? |
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Yes (I have to say that, I'm in sales). Seriously, I've had people
attend the seminar from every size circulation, editorial focus, and market. It really doesn't matter what magazine you sell for, 95% of the seminar information translates across the board. Good, creative
selling technique for ad space, is what sells advertising. The individual market you sell in doesn't matter.
Just check out the list of recent attendees and you'll
see as diverse a group of magazine publishers as possible.
(Past
Attendees) This diversity of markets and shared attendee
experiences are some of the major strengths of the seminar. |
| 2. |
I noticed that this event is now called the "Camp Niche Jamboree!" What's the difference between this new event and the Camp Niche you've been teaching for years? |
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Progress. The core of Camp Niche has always been about selling print advertising. Obviously, the magazine business has evolved quite a bit over the past few years and so has Camp Niche. Now over 50% of the course material covers digital advertising, selling sponsorships, events, and complete integrated sales programs. |
| 3. |
What is the single biggest reason people love the seminar? |
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That's easy, 100% of the seminar deals directly with selling advertising relating to magazines – whether print, digital, or events. This is NOT a general sales training class. Every aspect of the seminar relates to selling advertising based on your magazine's readers, demographics and editorial package. My training session is the only seminar specifically about MAGAZINE ADVERTISING SALES. |
| 4. |
Why else should I consider signing
up for the Camp Niche Jamboree? |
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Me, Nancy, Ryan, and Garrett. OK, I need a little
humility. What separates our seminar from other sales
seminars is that we're not professional trainers. That
sounds like a disadvantage, but it isn't. I'm a professional
magazine publisher that has been in the trenches for 20
years selling advertising. (About Us) Everything I teach is based on practical
experience. There is no sales theory, we talk about situations
that you are faced with every day. The techniques that
we teach are creative and really work!
Nancy O'Brien has also had 20 years of experience as a magazine publisher who has been in the thick of the ad sales game and really knows her stuff.
Ryan Dohrn has been in the internet business since 1995. He is the General Manager for 15+ interactive magazine properties.
Garrett Heaberlin has more than 14 years of consumer and B-to-B publishing experience. He is Mr. Integrated Sales.
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| 5. |
I read all these quotes from recent attendees. Are
any of these real? |
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Yes, almost all of them are, my
mom only wrote a couple of them. Most of the time I've
seen a few testimonials on people's sites. I probably
have over 200. I think it is important to see the different
aspects each person gets out of the seminar. - Testimonials |
| 6. |
I’ve attended Carl’s camp before. Should I attend this Jamboree? |
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Yes, 80% of the material is brand new. |
| 7. |
What size class should I expect at the Jamboree? |
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Yes, size does matter and in this
case smaller is better. The breakout classes are 20 to
30 people. I want an atmosphere where we can offer
some individual attention. We also want an environment
that is conducive to having a good discussion. |
| 8. |
The event seems expensive to us. |
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You've got to do the math. For almost any magazine $795 is just one
fractional ad. If your sales people sell just 5% more advertising you will receive a 10 to 100 times return on investment (ROI). These are typical results from the seminar. |
| 9. |
The Jamboree date most convenient for me is during
my deadline week. |
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Any date I pick is probably going
to interfere with some deadlines. We're going to teach you
life-long sales skills. We're all so used to looking at
our short-term deadlines and lose sight of our long-term
priorities. The seminars are an investment in the long-term
success of your magazine. |
| 10. |
You just mentioned in-house seminars and on-going
customized training sessions. How do I know if this is
right for my magazine's staff? |
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Since I've brought Nancy, Ryan, and Garrett onto the scene we can do more of these
specialized classes. Generally it takes a minimum of 10 sales people to make this cost-effective for your team and you get the added benefit of training that focuses strictly on your brand(s). Please
e-mail me at carl@campniche.com or call me at (530) 759-0848 and I can talk to you about customized details and what makes most sense for your situation. www.campniche.com/in-house |
| 11. |
Last question, what are some things that I may be
surprised at by attending your Jamboree? |
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I think you will be surprised at how much you will learn from the
other attendees. People that attend the seminar are amazing individuals and you will learn from other people's successes and disasters. I provide a safe and nurturing environment that allows people to feel comfortable about honestly sharing their experiences. The other underlying theme that people appreciate is that I teach people that you can have fun at your job. Ultimately you sell more space and make more money for yourself and your publisher by learning how to enjoy what you do for a living. |
| 12. |
Oh, one more thing. What's this about sending cats
in the mail? |
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Got to come to the seminar to find out. No such
thing as a free lunch. Oh yeah but, lunch is free at the
seminar. Sending Cats
in the Mail. |
If you have a specific question, please e-mail me at: carl@campniche.com or I really encourage you to call me 530-759-0848.
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