Carl Landau has taught over 3,000 people a creative approach to magazine advertising sales.
Now you'll learn how to get ALL your advertisers' money via print, digital ads and sponsorship, event sales, and learn how to package it all in a complete integrated marketing program.
Display Ad Pages | Web Ads | E-Newsletters | Video | Webcasts | Podcasts | Custom Publishing | Complete Integrated Programs | Events
Small Workshop Sessions
The Perfect Ad Sales Call
Like a good scout-preparation is the key! Learn how to research your prospects so they will take your call. We'll arm you with the intelligent probing questions that will draw out your prospects. We'll provide you with several great research examples that cost no money, but deliver big results! And, we'll examine the 10 common objections and how to overcome them. And how to close a complete program!
E-newsletter Sales Mania!
The easiest and most profitable ad programs to sell these days are E-newsletters. There are multiple revenue opportunities available that are easy to sell and execute. Learn 12 revenue sources within your E-newsletter program including banners, text messages, video, sponsored articles, contests, classified ads, list rentals, and more! We'll teach you the E-newsletter ins-and-outs regarding what advertisers are looking for and what they're willing to pay.
Ad Sales Management
How to build an “A” ad sales team. You’ll learn how to recruit, train, compensate, motivate, and evaluate your ad staff. We’ll give you the reporting methods to systemize this painful area of publishing.
Complete Digital Guide
In electronic advertising, data is king! We will break down all the media (web ad, video, e-newsletter, webinar, etc.) with a complete run down of how to sell the digital world. You'll learn how to wade through the high tech mumbo jumbo to understand your web statistics and sell clients based on their online needs, create online sales proposals, construct a web pricing structure, and manage client ROI expectations.
Building a Multi-Media Sales Proposal
You’ll learn how to build a solid multi-media sales proposal and how to create a compelling sales story from your web statistics even if you have low web traffic. Find out what agencies and companies are really looking for from online buys and how to use new advertising technology (banners, contests, surveys, etc.) to increase your sales profit.
Selling Integrated Media
We’ll teach you the difference between print and on-line sales philosophies. Learn how to incorporate print with the various on-line products and sponsorships you have to offer. We’ll break all the products down—e-newsletters, banners, text ads, and video. Case studies and complete integrated proposal examples will also be included.
Unique Value Statement-Group Project
We will help you develop a unique value statement (UVS) for your print and digital publication presence. This is the critical message that demonstrates the unique advantage your publication offers versus the competition. When dealing with larger, more sophisticated advertisers they want proof based on research, not puffery statements.
Carl has Created the Ultimate Ad Sales Movie. Playing Exclusively at the Camp Niche Jamboree!
Practical. There is no theory at Camp Niche. Every session is filled with a “how to” approach to everyday situations. Camp Director Carl started 5 successful niche magazines from scratch. He’s sold ads every day for 20 years. Nancy & Ryan are in the trenches TODAY and giving you tactics that work!
Still small and fun. Camp Niche is a friendly, nurturing, but serious work environment. If it’s not fun, we don’t do it. With multiple sessions going on at once you will be in a session with only 25-30 “campers” max. This event will sell out. We want to be able to handle your individual needs and questions.
All experience levels. You’ll be able to pick and choose the sessions you want to attend. So, wether you’re a “cub” camper or a “grizzly veteran,” we’re ready for you!
All niche magazines. We’ve got extensive experience with both B-to-B and Consumer pubs. We’re really ready for you!
Everything is included. Your event fee includes admittance to all sessions, continental breakfast, lunch, refreshments, camp mixer party, and a complete course binder of material from all the sessions. And maybe a merit badge to show mom!
Created specifically for magazine ad sales people who want everything!
3 general sessions for the whole camp and 6 small breakout sessions
Camp Director Carl will address all campers with his 15 greatest tips and techniques:
• Persistence • Be a Marketing Consultant • Customize Your Presentation • Probing Questions • Send Cats in the Mail • Organization—Try It, You’ll Like It! • Customer Relationship Management Software Tips • E-mail Strategy • E-mail Techniques • Why Most Ad Sales People Suck! • Ten Benefits to Advertise in Your Magazine • How to Handle the Competition • Sell Top Down • Stop Avoiding Me • The Big Picture Ad Sales Person
